What should you consider before scheduling a Twitter party? When you run an online business, you have to rethink the way you approach interacting with your audience. With some items, you just adapt them to the online world, while others have to be eliminated completely. For example, you cannot have a product launch or other party. Or can you?
While it might not be the same as cocktails at a store, a Twitter party is one way that you can recreate the social interaction of a party while keeping everything in the digital realm. But is it right for you?
Essentially, a Twitter party is a live, online discussion where hashtags are used to both draw participants in and to keep things organized so people can easily follow the Twitter party. While these parties can center around most anything, they usually incorporate one or more giveaways to provide the motivation needed to participate. In the end, your brand should be on the minds of hundreds or even thousands of customers, both old and new.
While it sounds pretty simple to do, in reality, there is a lot that can go wrong. In fact, Twitter is a social media platform that is well-known for gaffs made by marketing teams and businesses, even those with million-dollar marketing budgets, and that means that things can go wrong for you. The best way to prevent that from happening is to thoroughly plan for the event. So, what should you do to get ready for your Twitter party?
Your first shot at a Twitter party should be done with an expert at your side. They will be experienced at hosting these parties and know the pitfalls you need to avoid. They will also be able to track the analytics to help you measure the results of your effort. While you might be able to learn from them and host your next Twitter party on your own, opt for professional assistance your first time.
On the internet, anything goes, and that can be a problem with a Twitter party. Your goal is to keep things focused so your audience is directed the way you want them to be. To help, pick and theme and work everything around it, from the hashtag to the giveaway to the special guests you feature. The smaller your focus, the more direct your marketing efforts and the more specific the results will be.
While all elements of your Twitter party matter, none matters more than the hashtag you choose. As this hashtag will be present in all tweets related to the party, you want to make sure it meets the following criteria:
It is relevant to your brand.
It is relevant to the theme of the party.
It is short enough to give participants room to write while still meeting the character limit.
It is unique enough that you will not end up with unrelated tweets distracting participants.
While hosting an excellent Twitter party can get complicated, these are the basics to keep in mind as you start planning yours.
Let the Brand Connection help you with scheduling a Twitter party.