How long should you contract your influencers? When it comes to contracting influencers, there are a lot of questions you have to ask yourself. One important question is how long you should contract them for. Depending on your goals, this might be a quick and simple one-time gig, one that will extend over a few weeks, or even one that will run a year or more. So, how can you know how long to contract your influencer for?
After vetting influencers, you might think that you are ready to lock them down for however long you want the campaign to last. We would caution you to opt for a trial period first. This will help you see how they work, how you work together, and what results they are able to achieve. Of course, if you are only looking for something that is a one-time or very short-term gig, this might not be needed.
If the trial period goes well, it is time to draw up an official contract. Even with a trial period, you can consider adding something like a probationary period or clauses that allow for termination of the contract under specific circumstances. However, the big thing to consider here is how long will the contract be for.
For example, you might be looking to promote a specific product. In this case, you will only need the contract to cover the period in which you will be heavily promoting it. This could be a month, three months, six months, or more depending on the product. However, it will usually be for about three months or less.
But maybe what you want to promote is a series of products and what you need is someone who plays a role that falls somewhere in between influencer and spokesmodel. In this case, you might want to opt for a one-year contract with an option to renew.
If you offer seasonal products and services, you may want to contract for a single season, so about three months. If you change your products each season, however, a one-year contract may be a good option.
Are you leaning on the influencer just for promotion or are they helping you with brainstorming or other tasks? If you like working with them, you might want to contract them for an extended period of time even if their role is not always that of influencer.
Do you have events they need to attend online or in person? If so, you want to include that in the contract. So, for example, if you want them to do a winter campaign with you but also attend an event in the spring, you may need a six-month contract even if the primary campaign only lasts about six months.
Ultimately, there is no one right answer, and it all comes down to what you need for your campaign.
Let The Brand Connection help you decide how long you should contract your influencers.