Wondering about marketing trends? Influencer marketing has been big for several years, and there are no signs of interest in it dying down. In fact, it has only become more effective as more people engage on social media and we learn more about best practices. And this means that if you haven’t tried influencer marketing yet, 2018 is the year you should.
Of course, even if you have been working with influencers for a long time, there will be new things to learn. And since influencer marketing is subject to fluctuations and trends like any other form of advertising, you need to make sure you are on top things. To help you make 2018 a great year for your brand, keep these influencer marketing trends in mind.
And yes, this means that influencer marketing, while still affordable, won’t be as affordable as it has been in recent years. While this might feel a bit discouraging, keep in mind that the price you pay does not change the effectiveness of a well-planned influencer campaign, and it might even give the influencer the motivation they need to give your campaign the extra oomph it needs. This is a trend that we imagine will continue as the years go by and influencer are in greater and greater demand.
The main reason people are hesitant to get into influencer marketing is they think it is impossible to accurately measure KPI and ROI. However, software and app developers have been working on addressing this problem, and there are several new solutions set to make their debut in 2018. Not only will this make it easier for you to evaluate the influencers you use, but influencers themselves will be able to offer more accurate metrics to potential partners, making the vetting process a little easier.
Because influencer marketing is relatively new, there is a lot that has not been done or has not been done very much. One example of this is integrated campaigns. In the past, influencer marketing has primarily been based around a single influencer and a limited set of platforms. This year, we expect to see integrated campaigns that utilize many different influencers from every level (mega, macro, and micro) across a wide variety of platforms and which tie into different marketing methods, including more traditional ones, like referral programs.
What does it take to get a thousand followers on Instagram? For authentic influencers, hard work and dedication. For fake influencers, a few dollars. And this is a big problem for those who are seeking out influencers. And since influencer marketing has become so big, this problem is certain to get worse in 2018. To avoid this pitfall, vet your influencers carefully, paying close attention to interactions on their pages and how authentic they appear to be.
So, are you ready to make the most of this year with influencer marketing?