What is the best platform? It seems like every year, there are several new social media platforms emerging, and there is always a big push to make the most of them for the sake of your brand. Some of these platforms last—Pinterest, for example—while others end up fading out—such as Vine. If you are trying to manage the marketing of your brand all on your own, this can be overwhelming.
But it doesn’t need to be. Just because a social media platform is being talked about doesn’t mean you need to work on your presence there. Your goal should be to go where your customers are—and if they aren’t on Snap Chat, you don’t need to worry about figuring that out.
However, you also do not want to choose a single platform and stick with it. Cross-promotion is important. If the concept is new to you, cross-promotion is taking a goal and tweaking it to the best practices of each social media platform, allowing you to reach the most people in the best ways. Which platforms should you cross-promote on? The best platforms for reaching your customers. And what are those platforms likely to be?
If women are your primary customers and your niche is good for producing enticing visuals, then Pinterest is an important platform for you. There are more than 70 million people using Pinterest worldwide, which means it has a very impressive reach. The key here is to product the right visuals to get people to pay attention, so consider investing in quality cameras and photo editing software to ensure you get the clicks you need.
Everyone is on Facebook. With more than 2 billion active users every month, there is no other social media platform that can match its reach. If the audience you want to reach exists, you will find them on Facebook. Of course, you can expect that it plays better with some demographics than others. In the US, it is most popular with those between the ages of 25 and 34. However, more than 3/4th of its audience is international, so if you want to reach customers around the globe, it is hard to beat Facebook.
Twitter is in the news more than ever before, mainly because of political Tweets. However, this has driven even more users to the site and resulted in more daily activity. This means that if there has ever been a time to get on board with Twitter, it is now. However, it is favored by teens and young adults, so if your brand targets a younger crowd, it should work well; if your audience is older, it may not be worth too much of your time. Because it places character limits on posts, it also creates certain difficulties, but at the same time, somewhat levels the playing field between you and your competition.
While they do not have the same reach, there are other platforms that could prove to be valuable in your cross-promotion, depending on the ages and interests of the people you are trying to target. We suggest that Google+, LinkedIn, Instagram, and YouTube all be consider in your cross-promotion planning.