Are you wondering about privacy protection? Cybercrime is on the rise, and as a result, people are paying more attention to internet security than ever before. In response, most major tech companies are working to make the internet safer for the average user. One way they are doing this is to make all websites accessible over HTTPS via SSL.

Why Privacy Protection Is More Important Than Ever

Why Privacy Protection Is More Important Than Ever

Because this push is coming from some major players in the search engine world—including Google—you can expect that if you do not make the switch to HTTPS, your site will no longer rank well in searches and web browsers may decline to display your site without warnings to the viewer. Over time, web browsers may choose to not even give the viewer the option to click past a warning and continue to your site.

Knowing this, it is clear that you want to make the switch. Doing so is fairly simple, requiring an SSL certificate for your domain and some changes to your site setup so it works correctly when using HTTPS to view it. Allow us to explain the basics you need to know.

What Is SSL?

SSL—secure socket layer—is a protocol that allows for secure, encrypted communications. When internet communication travels from one point to another, it travels through serves—think of them as the middlemen relaying the information. SSL makes certain that the communication is not able to be read, modified, or even seen while it is traveling between points. HTTPS uses this secure connection to send the traffic forward, and needs an SSL certificate to do so.

How Do HTTPS and SSL Help?

They help in several ways. First of all, since browsers and search engines are changing their policies, they ensure people can still view your site and that it is able to rank in search engine results. This is a major benefit that simply cannot be overlooked.

Equally important is that they offer your visitors and yourself increased security. When it comes to stolen passwords and information, these are often taken during a Man in the Middle attack—when information is accessed by a hacker during the time in between points. HTTPS and SSL help to prevent this from occurring.

Finally, viewers know if you are using HTTPS because it changes how the link is displayed in their browser. When they see HTTPS, it makes them instantly trust your site more than they would have. This perceived trustworthiness makes them more likely to return to your site in the future.

What Are the Barriers to Making the Switch?

Despite all the reasons to make the switch, most websites have not. Despite browsers and search engines urging the change, the majority of websites still use HTTP. That said, the sites that pull the majority of internet traffic have left HTTP behind.

So, why is it that not everyone wants to make the switch?

In most cases, it is either due to a lack of motivation or because of common misconceptions. While the motivation problem is unlikely to change until greater consequences are enacted, we can address some of the more common misconceptions. Many believe it is expensive to change over, but the truth is you can do most of the work yourself. Some think it hurts search engine rankings, but the exact opposite is true. Finally, because it seems technical, there are those who believe it is too hard to do; however, with a simple tutorial, you can manage on your own just fine.

Because this push is coming from some major players in the search engine world—including Google—if you have yet to change over to HTTPS, now is the time.

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April 11, 2018

Why Privacy Protection Is More Important Than Ever

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