Wondering how to increase your LinkedIn presence? When it comes to marketing your brand on social media, there are certain platforms that get much more attention than others. Facebook remains king, with Instagram hot on its heels and Twitter enjoying something of a resurgence. And for many smaller brands, Pinterest is one of the best ways to reel in new customers. But there is one platform that can be helpful but is often forgotten: LinkedIn.
Chances are you already have a LinkedIn profile, if not for your brand, then at least for yourself. However, most people neglect their LinkedIn profile and fail to make one for their brand. If this describes you, it is time to make a change. There are many benefits to having a brand presence on LinkedIn, and we are going to take a look at a few of them.
How can customers verify that your brand knows what it is doing? For smaller brands, this can be difficult, as they need to get the right type of press and then pull it all together. But by being active on LinkedIn, you can truly establish a leadership presence in a public way, making it easy for customers to come across and see that your brand is one to trust. Use the platform to share and comment on articles, pull together your online presence, and share any media mentions of your brand.
It is one thing to have information on your website, but it is another to have it on LinkedIn. Even when all the information is the same, by having it in more than one place, people automatically trust it more. Additionally, the endorsement feature on LinkedIn allows you to prove that your reputation is earned, as does the testimonials feature. It all comes together to create an impression of an authentic and trustworthy brand.
Ultimately, having a profile on any social media platform isn’t likely to hurt you unless that platform runs in contradiction to your brand image. Customers can be anywhere, and you want to be where they are. By having a LinkedIn profile that is well-maintained, you increase your brand’s visibility and make it easier for people to find you.
Given that this will be on LinkedIn, chances are slim your following will be even mostly customers, much less a following made up exclusively of customers. However, there are important connections to be made with others in the industry, and that following can help you in numerous ways. This could be where you develop new partnerships, learn new tips for staying relevant, or just look better by association. As such, LinkedIn is one social media site not to be skipped.
Given that LinkedIn is a social network experiencing significant growth, it has great potential for helping your brand. If you have not yet joined, now is the time to do so. If you already have a brand profile, work on sprucing it up and making it more active. It is sure to bring rewards to you.