Are you wondering about how to incorporate Instagram stories? As we all know by now, in modern marketing, authenticity and transparency are key. Of course, that only goes so far, right? You do not want to air your dirty laundry on your social media pages—especially as a brand.

How to Incorporate Instagram Stories into your Strategy

How to Incorporate Instagram Stories

While this is true, customers now are seeking out brands that are willing to be a bit rawer in what they share online. Depending on your niche and client base, you may be able to be open at all times. However, in most cases, you will want your pages to still reflect the best version of your brand, even if more honest than is seen in traditional marketing.

So, what about those people who want to see the behind-the-scenes, messy parts of your brand?

This is where the stories feature of various social media platforms come in. These stories are visible for exactly 24 hours after posting, and users must take extra steps to view them. This allows curious minds to see more while also encouraging greater engagement.

And you need to make certain that Instagram Stories, and others, are part of your marketing strategy.

How it establishes authenticity

Your stories content is only going to be visible for 24 hours; after that, it is gone forever. Due to the brief time these photos and videos are visible, you don’t want to invest too much time or money into creating them. This automatically makes them feel more authentic to viewers as they are less polished than traditional content.

But it also goes beyond establishing authenticity

As with any other aspect of social media, you want to get creative when using stories. This can take some planning. Yes, it is fine to share things on stories on the spur of the moment, but you want at least some of the content to be strategically planned, just as you would do with other elements of social media. Here are some ways you can really plan your story posts and make them an element in your overall marketing strategy.

Use them to offer time-sensitive deals

You create a graphic with a coupon code and make it valid only while the story is still visible, giving customers a 24-hour window to get in on the deal. Add to that by adding to your story with photos and videos that showcase products or services they can buy using the discount.


Give every day a theme and create a story centered around that; you can storyboard them in advance and then create the content.

Create a series

This would consist of short clips, or if you are handy at drawing, perhaps photos of comic-book-style pages. Share so many per day, ending each day with a graphic stating: To be continued…

Share content from other creators.

Doing this on your profile may interrupt the flow or mess with the tone, but since stories are gone after a day, there is no harm in sharing content from others there.

Use your Snapchat content.

If you already have a brand Snapchat, you do not need to create different content there and on your stories; just bring it on over. And if you don’t, you can start one once you get into stories, allowing you to reach even more customers.

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July 2, 2018

How to Incorporate Instagram Stories into your Strategy

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