If you are wondering why blogging is a cornerstone of content strategy, I’ll explain. You’ve heard us discuss why content is king several times in the past. Content includes elements like articles, podcasts, videos, photographs, and more. All of these things can attract new customers, readers, and followers when done properly. So, why is blogging an important part of this strategy?
Blogging whether as a blogger or as part of a brand’s website can be an important part of your content strategy. While other platforms come and go, blogging remains relatively consistent. I’m sure you’ve seen a rise in platforms like YouTube and Instagram. But, at the same time, you’ve probably seen things like Snapchat disappear. Here are a few reasons why blogging needs to be part of your content strategy this year.
Did you know that websites with blogs consistently rank higher than those without? According to a study by Tech Client, you have a 434% higher chance of ranking if your website also includes a blog. That’s a pretty impressive jump.
Instagram photos can be stunning and YouTube videos can be engaging, but when it comes to drawing new traffic in Google’s eyes, long-form content is still the best way to go. Informing and educating potential new clients or customers is one of the best ways to attract them to your website.
People often find it easier to relate to blogs than to company pages. There is a real person behind the blog and that person is easier to relate to than a brand name or store image. If people can better relate to your blog, they can better relate to your product.
Long form blog posts are the best way to attract traffic via search engines. Once you have this traffic on your blog, it’s a simple matter to then funnel them to your website with a few well-placed links in that content. Just be sure that the content you’re offering your readers is useful.
Social media sites often change their algorithms to make your content seen by fewer people. This makes engagement more difficult. However, the engagement on your blog belongs to you. Just make sure that you have comments enabled and respond to any questions or comments that you get.
How are you using content in your brand strategy?