Music integration has become more important in marketing and brand awareness over the past few years. As videos become more common both online and in traditional television marketing campaigns, music integration has risen as well. After all, how many times do you see a television commercial or a YouTube video that doesn’t have a jingle or song playing in the background

Why Music Integration has Become More Important

Music Integration has Become More Important

Music integration means simply that music is a part of the advertising campaign rather than simply spoken words or images. This can be the case in ads that are on the radio, on television or online. Jingles have been around since the early 1900s when radio first became more common. A few of the most popular jingles of the time include brands like Campbell’s Soup and the General Mill’s cereal Wheaties.

We’ve come a long way since the jingle but it’s undeniable that in some cases they are very successful. After all, which of us doesn’t remember the Mmm Mmm Good jingle and immediately think of Campbell’s soup?

Today, music integration is more about songs and music videos than it is jingles. Advertisers are using music to appeal to certain demographics. And, they are using pop stars and musicians to catch the interest of a younger crowd than ever before. An example of this type of marketing includes Ariana Grande’s use of the Samsung Galaxy Note 5 in her song Focus. The Note 5 played a prominent part in her video.

Another example of this type of marketing is Miley Cyrus music video We Can’t Stop and her inclusion of the EOS Lip Balm. While this type of marketing may be subtle, it’s not missed by fans of the music stars and can result in a boost in product awareness.

Whether or not your brand includes music in your video or not, it’s undeniable that music integration has become more and more important to brand awareness.

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July 23, 2018

Why Music Integration has Become More Important

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