If you’ve been wondering about growing your email list and how important it is, you may be surprised to learn that it’s one of the most important things you can do for your brand. There are many different ways you can promote your brand including social media, billboards, television, and print ads. But one of the easiest ways is by using your newsletter.

Why Growing Your Email List is Key to Success

Growing Your Email

Growing your email list allows you to reach more people who are customers and potential customers. It allows you to reach each person directly through their email in a way that can be highly personalized. Depending on the type of email service you use to share your newsletter, you can include text, photographs, infographics, videos podcasts, polls, etc.

Personalization

Unlike a radio ad or magazine ad, a newsletter can be highly personalized. You can address it to your customer using their name. You can tailor location-specific sales or events based on where they live.  Depending on the type of content they have engaged with before, you can send information about certain products or trends you feel they may be interested in.

Reach

Unlike social media channels where algorithms hide your content from your fans and followers, your newsletter will be delivered to every single one of your newsletter subscribers. Creating a title that encourages them to open your newsletter is another thing. But, your newsletter will reach far more people who have been subscribed than any other method.

Ownership

Your email newsletter list is entirely owned and operated by you and your brand. You own the content and the subscriber list. You are able to change the format, colors, frequency and many other details depending on who you want to reach and what your message is. Barring any unforeseen accident, your newsletter subscriber list won’t be deleted or removed by anyone but you. When you consider how many social media accounts have been deleted, you can see why this would be important.

While it’s important to work on growing your social media following as well as your newsletter subscribers, growing your email list is one of the most important things a brand can do for long-term growth.

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August 1, 2018

Why Growing Your Email List is Key to Success

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