Are you familiar with WhatsApp? If you are, have you considered using it as part of your marketing strategy? It seems as though every month, there is a new social media app that shows up. It can be difficult to know which ones will be around for the long-term and which ones will disappear.

Why You Should Focus on WhatsApp in Your Strategy

Focus on WhatsApp

Have you heard of WhatsApp Business App? WhatsApp Business is an Android, iPhone and Windows app which is free to download and was built with the small business owner in mind. With the app, businesses can interact with customers easily by using tools to automate, sort, and quickly respond to messages.

Creating an account on WhatsApp allows friends, family, and customers to message you via their phones or their computers. WhatsApp uses your phone’s Internet connection to send messages so you can avoid SMS fees. With group chats, you can share messages, photos, and videos with up to 256 people at once.

WhatsApp can be a valuable business tool for small businesses and groups because it allows communication between group members that is instantaneous. You can share documents, photographs, and videos between group members or, you can use it to interact with your customers depending on your target market.

By having a WhatsApp account for your small business, you can use it to target potential new customers. While it’s perfect for smaller businesses, consider using it when you have a local event even if your business is larger.  You could run a promotion ask people to send images of themselves using your product or even attending your event or shopping at your specific location.

Then, after generating buzz about your latest promotions, you can offer giveaways, special coupons, chances to interact with local celebrities or mascots.

Of course, as with many apps, your target market will tend to be the younger crowd. Be sure to research and find out whether or not your potential customers use this app before you invest too much time into it.

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August 13, 2018

Why You Should Focus on WhatsApp in Your Strategy

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