Have you ever heard of the term micro-moments? If so, have you wondered exactly what it was. Marketing changes regularly and it seems like there are new terms and new types of technology available almost every day. If you’ve wondered about this term, keep reading for everything you need to know.
It used to be that people consumed information during large blocks of time. We tuned into the news at 6 pm. We read the newspaper with our morning coffee. We listened to the talk show as we drove to work in the morning. As technology evolves, more and more consumers are receiving their information in small micro-moments scattered throughout the day.
Just think about how you consume information. You check your emails on your phone when you wake up. You open your favorite news app while you’re waiting in the line at the grocery store. You check social media in the doctor’s office while you wait for your appointment.
Now, more than ever before, people are consuming information and making a decision in what is being called micro-moments – small blocks of time. People turn, out of habit, to their smartphones when they have a few minutes available. We are used to having that information available to use immediately and this is changing how we interact with brands.
We expect to be able to email, text, or message our favorite brands and receive a response back quickly. Gone are the days of sending a letter in the mail and waiting a week or longer to receive the information we requested.
As a brand, it’s important that your product or service has a web presence. Consumers look up information as they shop so having your product information available is a key to consumer awareness. Decisions about where to go, what to buy, and what to do are increasingly being made in these micro-moments. To be successful, you need to have a plan in place to interact with consumers during these micro-moments.