Wondering how to frame your products for your consumers? ?The entrance of social media completely changed the way products are sold. Social media has the potential to reach very specific targets as individuals. However, social media is also meant to be a much more personal, unfiltered, organic experience.
The truth is that social media must be planned and thought out to increase the chances of success. This planning includes framing products in a way that seems organic and is also accessible to your follower.
Posting content with a higher number of followers active will increase the chances of your post being read which in turn makes your product more accessible to your followers. Depending on the platform you are using, there are specific time frames when you are more likely to have followers logged in and active; below are some peak hours by platform to guide you. The actual times peak times for your channel will depend on your demographics. Stay-at-home moms, for example, are more likely to log in during the school-hours when their children are in away from home. Meanwhile, office workers are likely to log in during lunch breaks or after work.
• Facebook 1:00 p.m. – 4:00 p.m. on weekdays
• Twitter 12:00 p.m. – 1:00 p.m. and 5:00 p.m. – 6:00 p.m. on weekdays
• Instagram Monday and Thursday at any time, but refrain from posting between 3:00 p.m. – 4:00 p.m.
• LinkedIn Tuesday – Thursday during the morning and evening commute
• Pinterest – 8:00 pm – 11:00 pm on Saturdays
It is important to make your followers feel special and a large part of product accessibility is affordability. Offering promotional codes through your social media is a great way to reward your followers for monitoring your content. You can make use of promotional codes can grant users/followers special access to price-discounts, limited-edition freebies, or free-shipping for your products. While this is an excellent incentive for your users/followers to become paying customers, it is also important to consider the economic impact on your profit lines. Prior to offering a promotional code, consider what’s the maximum discount you can offer or how many limited-edition freebies you have available. If necessary, set limits to how many times this promotional code can be used and make sure to include an expiration date on your post as well as a “while supplies last” disclaimer and a disclaimer for any other restrictions that apply.
In social media, we talk a lot about creating engagement by mimicking personal relationships through narrow targeting; this is one of the reasons the use of influencers to promote your brand has become popular. Social media has provided a way to become famous on a small scale and is also a much more personal way to reach out to individuals.
You can take advantage of these phenomena by turning some of your customers into influencers and salespeople by featuring them in your posts. It is important to get permission from the user/follower before doing this. You can attract willing participants by hosting a giveaway or contest.