Wondering why it’s important to have the perfect logo? A logo is the first opportunity to make an impression with the consumer and grab the consumer’s attention. More than ever, brands continue to compete to break through the noise in an effort to be memorable and eventually make a sale. Therefore, your logo must be as memorable as possible to quickly grab consumer’s attention as well as communicate your brand’s core values.
Below are the reasons why it is essential for your brand’s logo design to be perfect:
Your logo is your first opportunity to introduce your brand to consumers. A logo is an invitation for a consumer to learn more although it is not the only factor consumers consider when shopping. Logos communicate through colors, shapes, and diverse fonts. A visually appealing image can trigger the consumer’s curiosity to learn about the brand behind a bold design.
The most popular companies worldwide all have an instantly recognizable logo. For example, Target’s red bull’s eye, McDonald’s golden arches, or Chanel’s back to back C’s are recognizable around the world and transmit the brand’s core values with a simple image. On the other hand, a poorly designed logo can become associated with a bad image and lack of effort. A strong and clean logo design will ensure that your brand is brand has a positive image association and is memorable to the consumer.
While logo design is only part of a company’s overall branding efforts, it is usually the first step to determine company colors, tone, fonts, and overall look and feel and feel for the brand. The rest for the branding from the website to the store-fronts will match the logo. Since the logo sets the tone for the rest of the branding, it boosts the importance of having an excellent design that is forward thinking and aesthetically pleasing.
Logos may seem like simple, pretty images, with nice colors. However, it is important to remember that the psychology behind logo design goes much deeper than that. A well-designed company logo can communicate the brand’s style (fun, outgoing, serious, sleek, etc) to the brand mission by making important design decisions such as choosing the right colors, angles of the font, and the overall look.
In the end, a logo is always the first association customers make with a company’s brand. Failing the design aspect to cut corners, save money, and shorten the design time frame can have more expensive consequences down the line. However, a memorable logo can serve as a springboard for a new brand strategy and can redefine a company’s image to consumers.
Creating a logo is a vital part of your company’s marketing efforts. To meet this need, think about the values you want to transmit and meet up with an experienced graphic designer. Work hand in hand until you achieve the desired result.