Moving your family can be an extremely tedious task. The best way to simplify moving is to stay organized. If you are not sure where to start, I’m here to help! Here are a few tips to keep your head on straight and keep moving simple: Start your list early Do you have a hunch […]

More than ever before, consumers care about the morality of the companies they patronize.   They don’t just want a good product. They want products produced in humane working conditions. They want products produced sustainably, with minimum impact on the environment. They want to buy from companies with a strong track record of treating employees […]

Your brand is one of the most valuable assets of your small business. It represents the perception your clients have of your company and ultimately whether they feel compelled to purchase your product or service and whether they would recommend you to their acquaintances. Brands are built on trust and authenticity and any negative impact […]

There are also many advantages to having an app dedicated to your brand. Loyal and engaged users will promote your brand, the app will provide valuable analytics about your users, and the app will become a competitive advantage, it will also help to bridge a communication gap. Loyalty and engagement are two of the most […]

Wondering how to email pitches? The use of influencers has sky-rocketed along with the growth of social media in the last decade. Influencers allow marketers to break through the advertising clutter and deliver a message that is perceived by the target market as completely honest, authentic, and organic if done correctly. As the popularity for […]

A focus group is a marketing research technique which provides qualitative data and involves a small group of people (6-10) having a monitored discussion based on predetermined topics and guided by a moderator. The members of the focus group should belong to your brand’s target market. A focus group is an effective way to gather […]

The idea of starting a movement with your brand at the center takes the basis that as a business you will be transforming social norms, customs, or ideas and selling your product in the process. Take, for example, America’s Next Top Model, a cheesy reality show based on a modeling competition. Starting a Movement With […]

Corporate Social Responsibility is the concept that businesses are responsible for contributing positively to social and environmental issues. The idea is that businesses should support a meaningful cause without expecting anything in return. Why You Should Support a Meaningful Cause The truth is that businesses can take advantage of this opportunity to boost their popularity […]

Today, communication between a brand and its audience has developed from mostly one-sided communication into a two-way communication-based relationship through the explosion of social media. This rise of two-way communication allows your audience to engage with your brand however it also allows your audience to give feedback which can be positive in the best of […]

Messages of girl empowerment are becoming increasingly popular with some of the largest brands. With a recent rise in feminist movements, many companies are most likely wondering if a female empowerment campaign could boost their sales. The decision to include some self-confidence and female empowerment messages in ads is not an easy one. Should You […]