Our collective cultural changes every day due to different factors such as migration changes, generational changes, economic changes etc. As a result of cultural changes, there are changes in consumption that your brand must adapt to in order to continue to drive sales. Adapting to Cultural Shifts For example, in the last 10 years, women […]

In marketing, we have the 4Ps (Product, Place, Price, and Promotion) to guide our marketing strategy for the development of literally any marketing strategy. Well, when it comes to branding, there is a 3Cs (Clarity, Consistency, and Constancy) guide to developing a strategy for any brand. How to Follow the 3Cs of Branding There are […]

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats and is a simple framework that forces you to think about possible consequences, pros, cons, and obstacles prior to making a business decision. One of the advantages of a SWOT analysis is that it considers inside and outside forces that affect business outcomes. Why Should You Conduct […]

Service firms provide intangible products such as consultancy, therapy, training, maintenance, or advice. Since the product cannot be touched and kept, customer service interactions gain importance in this type of a firm. How do Consumers Respond to Automated Interactions The response consumers have to automated interactions depend on the quality of the responses and the […]

Are you wondering about machine learning? The main form of communication to contact a company about any arising issue was a phone conversation through customer-service phone number; this went on until as late as the mid-2000s. As a society, we move away from face to face or even phone interactions more and more in our […]

Purpose marketing is a way for a business or brand to bond with a target audience based on their shared needs and interests – including interest in supporting a worthy cause. This is linked to the rise in people holding companies accountable through corporate social responsibility. It is now expected for corporations to not only […]

The “Secret Powers of Brands” is a free course offered by the University of Anglia and designed by Wolff Olins. For today’s topic, we will focus on the 3Ps of branding. If you have ever taken a marketing class, chances are your first few lessons focused on the 4 Ps (Product, Price, Place, and Promotion). […]

Digital personal assistants such as Siri, Alexa, and Google are used by millions of people every-day. They provide daily news, weather information, provide restaurant reviews, and even allow users to make purchases. These personal assistants are present on smartphones and have now expanded to other smart devices such as smart speakers. Using Smart Speakers in […]

Online streaming has been growing in popularity over television for some time especially among Millennials. According to Pew Research, 68% of all U.S. adults still cite cable or satellite subscription as the primary way of watching television. However, 61% of adults between the ages of 18-29 cite an online-streaming subscription as their main way of […]

Augmented reality can be defined as a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. Unlike virtual reality, augmented reality does not necessarily require fancy equipment. The ability to use technology without fancy equipment allows your brand to reach a broader audience. Implementing Augment […]