Messages of girl empowerment are becoming increasingly popular with some of the largest brands. With a recent rise in feminist movements, many companies are most likely wondering if a female empowerment campaign could boost their sales. The decision to include some self-confidence and female empowerment messages in ads is not an easy one. Should You […]

The most shared ads are ones that appeal to emotions. This is due to the fact that humans are always looking for interaction that feels organic, improves the sense of community, and feels well human. An important way to achieve this is through the use of emotions in your campaigns as a tool to connect […]

As you promote your brand, you are constantly trying to bring attention to your brand a make a connection with your target audience. You may incorporate bright colors, eye-catching imagery, and attention-demanding headers. Humor is a tool you may not have thought of incorporating into your brand as a way to grab attention. How Can […]

Product positioning is the process marketers use to determine how to best communicate their products’ attributes to their target customers based on customer needs, competitive pressures, available communication channels and carefully crafted key messages. The Best Way to Position Your Product It may seem like a lot of jargon, however, this is one of the most important […]

Have you thought about what goes into choosing the right colors? You may have noticed that industries often use the same colors on their logos. For example, restaurants often use the color red: Burger King, Chillis, Applebees, Little Caesar’s, Pizza Hut, Domino’s, KFC all have red as their main logo color. Red tends to induce […]

Internal branding refers to the process of branding from the inside out. This is done through providing employees and collaborators the training and education they need to support, understand, protect, and advocate for your brand’s mission and values. Internal branding should be important to companies of all sizes even if the company is so small […]

Today’s consumer cares deeply about brand authenticity. Consumers believe every brand has a unique story to tell. Therefore, authenticity is attainable by every brand. The greater challenge is living the brand—that is, staying on brand even when it is not convenient. If your brand is built on transparency, don’t hide the sourcing or refuse to […]

Wondering why it’s important to have the perfect logo? A logo is the first opportunity to make an impression with the consumer and grab the consumer’s attention. More than ever, brands continue to compete to break through the noise in an effort to be memorable and eventually make a sale. Therefore, your logo must be […]

As mentioned in every advertising 101, it is important to be able to break through the clutter in order to reach your audience. The only way to break through the noise created by other brands is to be able to grab the attention of your audience and make a connection. One of the main techniques […]

Traditionally, founders and or business owners work behind the scenes. They run and manage the business and achieve growth incognito. However, this is quickly changing as many founders and CEOs are becoming the faces of their companies and in the process becoming the brand’s biggest advocates. How to Be Your Brand’s Biggest Advocate Take Oprah, […]