There are also many advantages to having an app dedicated to your brand. Loyal and engaged users will promote your brand, the app will provide valuable analytics about your users, and the app will become a competitive advantage, it will also help to bridge a communication gap. Loyalty and engagement are two of the most […]

Wondering how to email pitches? The use of influencers has sky-rocketed along with the growth of social media in the last decade. Influencers allow marketers to break through the advertising clutter and deliver a message that is perceived by the target market as completely honest, authentic, and organic if done correctly. As the popularity for […]

A focus group is a marketing research technique which provides qualitative data and involves a small group of people (6-10) having a monitored discussion based on predetermined topics and guided by a moderator. The members of the focus group should belong to your brand’s target market. A focus group is an effective way to gather […]

The idea of starting a movement with your brand at the center takes the basis that as a business you will be transforming social norms, customs, or ideas and selling your product in the process. Take, for example, America’s Next Top Model, a cheesy reality show based on a modeling competition. Starting a Movement With […]

Corporate Social Responsibility is the concept that businesses are responsible for contributing positively to social and environmental issues. The idea is that businesses should support a meaningful cause without expecting anything in return. Why You Should Support a Meaningful Cause The truth is that businesses can take advantage of this opportunity to boost their popularity […]

Today, communication between a brand and its audience has developed from mostly one-sided communication into a two-way communication-based relationship through the explosion of social media. This rise of two-way communication allows your audience to engage with your brand however it also allows your audience to give feedback which can be positive in the best of […]

Messages of girl empowerment are becoming increasingly popular with some of the largest brands. With a recent rise in feminist movements, many companies are most likely wondering if a female empowerment campaign could boost their sales. The decision to include some self-confidence and female empowerment messages in ads is not an easy one. Should You […]

The most shared ads are ones that appeal to emotions. This is due to the fact that humans are always looking for interaction that feels organic, improves the sense of community, and feels well human. An important way to achieve this is through the use of emotions in your campaigns as a tool to connect […]

As you promote your brand, you are constantly trying to bring attention to your brand a make a connection with your target audience. You may incorporate bright colors, eye-catching imagery, and attention-demanding headers. Humor is a tool you may not have thought of incorporating into your brand as a way to grab attention. How Can […]

Product positioning is the process marketers use to determine how to best communicate their products’ attributes to their target customers based on customer needs, competitive pressures, available communication channels and carefully crafted key messages. The Best Way to Position Your Product It may seem like a lot of jargon, however, this is one of the most important […]