How do I Define a Brand Mission Statement?

Defining a brand mission statement will provide direction for your brand while answering some important questions. A brand mission statement should state what you do, who you do it for, and what the benefits of your product or service line are. How do I Define a Brand Mission Statement? In order to write your brand […]

November 23, 2018

marketing

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Brands Must Be Consistent With Communication

Consistency is one of the 3Cs of branding. Communication envelops many things from logos to commercials to social media posts; these elements are all communicating a look and feel for your brand. Being consistent with communication is the only way to build your brand into one solid block of representation to where there is absolutely […]

November 21, 2018

marketing

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In Business, Expect Losses and Handle them with Grace

In business, at least some failure is inevitable and you should expect losses. Failure may come in form of small losses such as losing a deal to a competitor or losing a successful employee. There may also be big losses such as being unable to make payroll. In Business, Expect Losses and Handle them with […]

November 19, 2018

Blogging

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Adapting to Cultural Shifts

Our collective cultural changes every day due to different factors such as migration changes, generational changes, economic changes etc. As a result of cultural changes, there are changes in consumption that your brand must adapt to in order to continue to drive sales. Adapting to Cultural Shifts For example, in the last 10 years, women […]

November 16, 2018

marketing

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How to Follow the 3Cs of Branding

In marketing, we have the 4Ps (Product, Place, Price, and Promotion) to guide our marketing strategy for the development of literally any marketing strategy. Well, when it comes to branding, there is a 3Cs (Clarity, Consistency, and Constancy) guide to developing a strategy for any brand. How to Follow the 3Cs of Branding There are […]

November 14, 2018

marketing

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Why Should You Conduct a SWOT Analysis?

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats and is a simple framework that forces you to think about possible consequences, pros, cons, and obstacles prior to making a business decision. One of the advantages of a SWOT analysis is that it considers inside and outside forces that affect business outcomes. Why Should You Conduct […]

November 12, 2018

marketing

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How do Consumers Respond to Automated Interactions

Service firms provide intangible products such as consultancy, therapy, training, maintenance, or advice. Since the product cannot be touched and kept, customer service interactions gain importance in this type of a firm. How do Consumers Respond to Automated Interactions The response consumers have to automated interactions depend on the quality of the responses and the […]

November 9, 2018

marketing

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Machine Learning and Technology-Enabled Customer Engagement

Are you wondering about machine learning? The main form of communication to contact a company about any arising issue was a phone conversation through customer-service phone number; this went on until as late as the mid-2000s. As a society, we move away from face to face or even phone interactions more and more in our […]

November 7, 2018

marketing

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Why is There a Shift in Purpose Marketing?

Purpose marketing is a way for a business or brand to bond with a target audience based on their shared needs and interests – including interest in supporting a worthy cause. This is linked to the rise in people holding companies accountable through corporate social responsibility. It is now expected for corporations to not only […]

November 5, 2018

marketing

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What are the Secret Powers of Branding?

The “Secret Powers of Brands” is a free course offered by the University of Anglia and designed by Wolff Olins. For today’s topic, we will focus on the 3Ps of branding. If you have ever taken a marketing class, chances are your first few lessons focused on the 4 Ps (Product, Price, Place, and Promotion). […]

November 2, 2018

marketing

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