Choosing the Right Colors Is the Most Important Aspect of Visual Branding

Have you thought about what goes into choosing the right colors? You may have noticed that industries often use the same colors on their logos. For example, restaurants often use the color red: Burger King, Chillis, Applebees, Little Caesar’s, Pizza Hut, Domino’s, KFC all have red as their main logo color. Red tends to induce […]

December 7, 2018

marketing

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Importance of Internal Branding

Internal branding refers to the process of branding from the inside out. This is done through providing employees and collaborators the training and education they need to support, understand, protect, and advocate for your brand’s mission and values. Internal branding should be important to companies of all sizes even if the company is so small […]

December 5, 2018

marketing

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Following the Rules of Authenticity for Your Brand

Today’s consumer cares deeply about brand authenticity. Consumers believe every brand has a unique story to tell. Therefore, authenticity is attainable by every brand. The greater challenge is living the brand—that is, staying on brand even when it is not convenient. If your brand is built on transparency, don’t hide the sourcing or refuse to […]

December 3, 2018

marketing

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Why Is it Essential to Have the Perfect Logo?

Wondering why it’s important to have the perfect logo? A logo is the first opportunity to make an impression with the consumer and grab the consumer’s attention. More than ever, brands continue to compete to break through the noise in an effort to be memorable and eventually make a sale. Therefore, your logo must be […]

November 30, 2018

marketing

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Why it is Important to Let Brand Personality Shine

As mentioned in every advertising 101, it is important to be able to break through the clutter in order to reach your audience. The only way to break through the noise created by other brands is to be able to grab the attention of your audience and make a connection. One of the main techniques […]

November 28, 2018

marketing

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How to Be Your Brand’s Biggest Advocate

Traditionally, founders and or business owners work behind the scenes. They run and manage the business and achieve growth incognito. However, this is quickly changing as many founders and CEOs are becoming the faces of their companies and in the process becoming the brand’s biggest advocates. How to Be Your Brand’s Biggest Advocate Take Oprah, […]

November 26, 2018

marketing

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How do I Define a Brand Mission Statement?

Defining a brand mission statement will provide direction for your brand while answering some important questions. A brand mission statement should state what you do, who you do it for, and what the benefits of your product or service line are. How do I Define a Brand Mission Statement? In order to write your brand […]

November 23, 2018

marketing

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Brands Must Be Consistent With Communication

Consistency is one of the 3Cs of branding. Communication envelops many things from logos to commercials to social media posts; these elements are all communicating a look and feel for your brand. Being consistent with communication is the only way to build your brand into one solid block of representation to where there is absolutely […]

November 21, 2018

marketing

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In Business, Expect Losses and Handle them with Grace

In business, at least some failure is inevitable and you should expect losses. Failure may come in form of small losses such as losing a deal to a competitor or losing a successful employee. There may also be big losses such as being unable to make payroll. In Business, Expect Losses and Handle them with […]

November 19, 2018

Blogging

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Adapting to Cultural Shifts

Our collective cultural changes every day due to different factors such as migration changes, generational changes, economic changes etc. As a result of cultural changes, there are changes in consumption that your brand must adapt to in order to continue to drive sales. Adapting to Cultural Shifts For example, in the last 10 years, women […]

November 16, 2018

marketing

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