More than ever before, consumers care about the morality of the companies they patronize.   They don’t just want a good product. They want products produced in humane working conditions. They want products produced sustainably, with minimum impact on the environment. They want to buy from companies with a strong track record of treating employees […]

Your brand is one of the most valuable assets of your small business. It represents the perception your clients have of your company and ultimately whether they feel compelled to purchase your product or service and whether they would recommend you to their acquaintances. Brands are built on trust and authenticity and any negative impact […]

In business, at least some failure is inevitable and you should expect losses. Failure may come in form of small losses such as losing a deal to a competitor or losing a successful employee. There may also be big losses such as being unable to make payroll. In Business, Expect Losses and Handle them with […]

Are you wondering how your current business focus impacts your promotion? As markets become more and more competitive, there is pressure to tie every investment to a positive ROI. Promotion is no exception. Most business models are moving toward leaner and more effective promotional efforts in order to maximize profits. Impact of Your Current Business […]

Imagine you are in a shopping mall trying to find a specific store. It isn’t one of the big names, so there is no signage outside letting you know where to go. But as you look around, there are no maps or guides telling you where the store might be. Inside this mall, there are […]

There’s been a lot of talk lately on social media about ambassador programs. And, there are a lot of people asking just what is an ambassador program. I’ve been blogging for nine years, and I have seen a lot of different people talking about this topic. It seems like just about everyone has a different […]

Wondering how to respond to negative comments? If you are online, you are going to deal with negativity. Just read the comments section of any newspaper article and you will see just have prevalent this negative attitude can be. Luckily for most bloggers, the negativity tends to stay with news websites, but even if you […]

What are the important business skills for bloggers to have? Because blogging can be a hobby, too many bloggers treat it that way. But if your goal is to make money blogging, you have to treat it like the business it is. For many bloggers, this can feel intimidating. Important Business Skills for Bloggers to […]

Interested in connecting with PR Firms? In order to make it big in the blogging world, you have to be discovered by brands and their PR firms. The problem is that to be noticed by a PR firm, you usually need to have bad it big. So, does that mean all is lost? Connecting with […]

Are you wondering about using Tailwind as a blogger? Pinterest is a difficult platform for bloggers to use when working to expand their reach. While other social media platforms have clear peak times of use when you should publish posts, there is no clearly ideal time to pin. As such, it is advisable that bloggers […]