Using Bloggers for Social Media Takeovers to Engage Viewers

There are numerous ways you can use your blogger influencers to engage viewers, but there is a new method to consider: social media takeovers. While these have been done in one form or another for some time, they are just now gaining widespread popularity. And yes, we know that handing control over to someone else […]

June 15, 2018

marketing

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Why You Should Incorporate Podcasting Into Your Strategy

Are you wondering about podcasting? No matter what product or service you are offering, you have some competition in the market. And that means that you need to stand out in the crowd. While things like great offers and targeted language matter, diversifying your platforms is important as well. Why You Should Incorporate Podcasting If […]

June 13, 2018

marketing

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How to Use Geofencing to Collect Information

Wondering how to use geofencing to collect information? Consumers are bombarded with promotional messages and other forms of digital advertising. Unfortunately, in most cases, the content targeting customers isn’t actually tailored to them and their interests. This translates into poor return on investment for marketers. How to Use Geofencing to Collect Information How bad in […]

June 11, 2018

marketing

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Why You Should Develop a Chatbot for Your Brand

Are you thinking about a chatbot for your brand? Have you recently visited a website and after a few seconds, a chat window opened, usually in the bottom righthand corner of the screen? This is a chatbot. While they usually display the photo of a real person and open up with friendly lines, these bots […]

June 8, 2018

marketing

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How Will the Rise of Smart Speakers Change Digital Marketing?

“Alexa, show me photos from our vacation.” With this command, the digital assistant Alexa will pull up photos for its owner, searching for those that are associated with their recent vacation. And this is far from the only thing Alexa can do. How Will the Rise of Smart Speakers Change Digital Marketing? Of course, Alexa […]

June 6, 2018

marketing

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Why You Should Incorporate Podcasting Into Your Strategy

Wondering if you should incorporate podcasting into your strategy? No matter what product or service you are offering, you have some competition in the market. And that means that you need to stand out in the crowd. While things like great offers and targeted language matter, diversifying your platforms is important as well. Incorporate Podcasting […]

June 4, 2018

marketing

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How to use Geofencing Technology to Collect Information

Wondering about geofencing technology? Consumers are bombarded with promotional messages and other forms of digital advertising. Unfortunately, in most cases, the content targeting customers isn’t actually tailored to them and their interests. This translates into poor return on investment for marketers. How to use Geofencing Technology to Collect Information How bad is the ROI? While […]

June 1, 2018

marketing

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How to Market to Baby Boomers

Wondering how to market to baby boomers? Baby Boomers are no longer the largest market segment. In fact, they have been surpassed by Millennials and, soon enough, Generation Z. Despite this, your brand can likely benefit from knowing how to market to this generation. At the moment, Baby Boomers range between the ages of 53 […]

May 30, 2018

marketing, Uncategorized

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Why Adding Menus is Important for Navigation

Imagine you are in a shopping mall trying to find a specific store. It isn’t one of the big names, so there is no signage outside letting you know where to go. But as you look around, there are no maps or guides telling you where the store might be. Inside this mall, there are […]

May 28, 2018

Blogging

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Why Email Marketing Is Still a Viable Option

Wondering about email marketing? There is a lot of talk about email going the way of the dodo, but despite this talk going on for years, most everyone still uses email in some capacity. But should marketers continue to use it? With other options, including text messaging and social media, it might seem that email […]

May 25, 2018

marketing

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