Why is it Useful to Revamp Old Content?

Why is it Useful to Revamp Old Content?

Have you ever wondered whether or not you should revamp old content? Once your blog has been established for a while, it may seem like you have covered all of the available topics. Instead of publishing new content every day, you may want to revamp old content and publish it again as new. But, should you do this? Revamp Old Content So, when … [Read More...]

Why Blogging is a Cornerstone of Content Strategy

Why Blogging is a Cornerstone of Content Strategy

If you are wondering why blogging is a cornerstone of content strategy, I'll explain. You've heard us discuss why content is king several times in the past. Content includes elements like articles, podcasts, videos, photographs, and more.  All of these things can attract new customers, readers, and followers when done properly. So, why is blogging … [Read More...]

Why Does Longer Content Get More Engagement

Why Does Longer Content Get More Engagement

Have you ever noticed that longer content gets more engagement than shorter content?  You've probably heard the saying that content is king and that is true for a variety of different reasons. That is true for several different reasons and is also the answer to the question of why does longer content get more engagement. Why Does Longer … [Read More...]

How to Execute on a Content Marketing Strategy

How to Execute on a Content Marketing Strategy

Are you wondering how to execute on a content marketing strategy?  Marketers are creating more content this year than ever before so it only makes sense to evaluate your content marketing strategy. Whether you're brand new to content marketing or an old pro, it cannot hurt to take a look at your plan and update it as necessary. Content … [Read More...]

Why Hashtags Are a Key to Success

Why Hashtags Are a Key to Success

Do you agree that hashtags are a key to success? Does anyone really care about hashtags? For those of a certain age, hashtags are confusing at best and irritating at worst. But like it or not, they are here to stay. In fact, they are now considered key to successful online marketing—so Millennial or not, it is time to jump into the hashtag … [Read More...]