Why Giving Influencers Creative Freedom Creates Stronger Partnerships

Why Giving Influencers Creative Freedom Creates Stronger Partnerships

Are you wondering about giving influencers creative freedom? Traditional approaches to marketing are all about control. The company comes up with the brand or product, decides how it should fit into customer’s lives, and fashions a narrative around it. Through this narrative, they control everything, from the language used to the exact color tones … [Read More...]

How to Set the Right Influencer Budget to Reach Your Target Audience

How to Set the Right Influencer Budget to Reach Your Target Audience

Throughout the last decade, we have seen an unceasing upward trend in reliance on influencer marketing. While influencer marketing isn’t exactly new, the reliance on it is. Throughout 2017, this reliance has only increased, and now about half or more of all marketers say they plan to increase their spending on influencer marketing in the next … [Read More...]

Planning a Publishing Schedule that Leverages Your Influencer Network

Planning a Publishing Schedule that Leverages Your Influencer Network

Planning a publishing schedule is a juggling act. You have to consider current trends, the season, current events, past posts, and more, and you have to do this across your various platforms. And if you utilize an influencer network, you also need to take it into consideration. It can feel overwhelming and be more than a little exhausting. However, … [Read More...]

Micro-Influencers Versus Celebrity Endorsement

Micro-Influencers Versus Celebrity Endorsement

What are micro-influencers? When it comes to marketing, social media has really changed the game. Back when we were kids, the best way to get your product or service out there was to secure a celebrity endorsement—the bigger the celebrity, the better the results. But while the culture at large is still attached to certain celebrities, many people … [Read More...]

Holiday Treats You Need to Make this Season

Holiday Treats You Need to Make this Season

The holiday season brings many delights. Time with friends and family, all the best Christmas specials on TV, all the lights and decorations. But perhaps the best part of the holidays are all the treats you get to enjoy. To get you into the spirit of the season, check out some choice treats below. Holiday Treats You Need to Make this … [Read More...]