Tips for Working with Bloggers

Tips for Working with Bloggers

Looking for tips for working with bloggers? Over the past few weeks, we have looked at various aspects of working with influencers. However, the manner in which you approach these partnerships can vary based on the type of platform your influencer uses to reach their audience. Today, we are going to look specifically at bloggers. Tips for … [Read More...]

What to Consider Before Scheduling a Twitter Party

What to Consider Before Scheduling a Twitter Party

What should you consider before scheduling a Twitter party? When you run an online business, you have to rethink the way you approach interacting with your audience. With some items, you just adapt them to the online world, while others have to be eliminated completely. For example, you cannot have a product launch or other party. Or can … [Read More...]

January Influencer Spotlight: Brett Martin at This Mama Loves

Each month, The Brand Connection will spotlight one of our influencers. The Brand Connection is a boutique social media marketing agency and are the experts in social influencer activation programs. We create unique, authentic and engaging user-generated content, supporting your brand, that people love and share across multiple social media … [Read More...]

How to Work with Influencers to Launch a New Product

How to Work with Influencers to Launch a New Product

Are you wondering how to work with influencers to launch a new product? Chances are you already understand why working with influencers is an effective marketing strategy. You know that their audience relates to them personally and that they take their recommendations to be on the same level as those from friends and family. But knowing that you … [Read More...]

How to Plan a Successful Product Rollout

How to Plan a Successful Product Rollout

Creating a new product is a daunting task, but even once it is ready to go, your work is not done. Now it is time to plan a successful product rollout. Maybe you have done this before, or perhaps it is your first time. No matter what, chances are you have a few things to learn. To assist you in achieving maximum success with your product, let’s … [Read More...]