How to Use Event Nights to Create Brand Awareness

How to Use Event Nights to Create Brand Awareness

Are you wondering how to create brand awareness? So much of marketing focuses on text and visuals, reaching the audience wherever they might be. But one of the most effective forms of marketing relies not on words and images but fostering an experience. With the right experience, customers will be able to share and interact with your brand in a way … [Read More...]

Using Bloggers for Social Media Takeovers to Engage Viewers

Using Bloggers for Social Media Takeovers to Engage Viewers

There are numerous ways you can use your blogger influencers to engage viewers, but there is a new method to consider: social media takeovers. While these have been done in one form or another for some time, they are just now gaining widespread popularity. And yes, we know that handing control over to someone else can be difficult. However, chances … [Read More...]

Why You Should Incorporate Podcasting Into Your Strategy

Why You Should Incorporate Podcasting Into Your Strategy

Are you wondering about podcasting? No matter what product or service you are offering, you have some competition in the market. And that means that you need to stand out in the crowd. While things like great offers and targeted language matter, diversifying your platforms is important as well. Why You Should Incorporate Podcasting If you … [Read More...]

How to Use Geofencing to Collect Information

How to Use Geofencing to Collect Information

Wondering how to use geofencing to collect information? Consumers are bombarded with promotional messages and other forms of digital advertising. Unfortunately, in most cases, the content targeting customers isn’t actually tailored to them and their interests. This translates into poor return on investment for marketers. How to Use Geofencing … [Read More...]

Why You Should Develop a Chatbot for Your Brand

Why You Should Develop a Chatbot for Your Brand

Are you thinking about a chatbot for your brand? Have you recently visited a website and after a few seconds, a chat window opened, usually in the bottom righthand corner of the screen? This is a chatbot. While they usually display the photo of a real person and open up with friendly lines, these bots are not real people. Instead, they deliver … [Read More...]