Keeping Sponsored Content within FTC Guidelines

Keeping Sponsored Content within FTC Guidelines

Wondering about FTC Guidelines? Influencer marketing is a form of marketing that offers something of an informal feel. As a result, many brands and influencers think that they can approach it in an informal manner. This can result in all sorts of problems, from poorly executing a campaign due to lack of planning to running afoul of the … [Read More...]

Ways to Support Your Influencer on the Campaign

Ways to Support Your Influencer on the Campaign

Wondering how to support your influencer? When you search for tips for working with influencers, there is a heavy focus on making sure they are doing the right thing. The tips focus on clear vetting the influencer, monitoring the influencer, looking at the results from the influencer—but few of them focus on how you can support the influencer so … [Read More...]

How Brands Can Use Conferences to Reach Bloggers

How Brands Can Use Conferences to Reach Bloggers

Wondering about conferences to reach bloggers? When it comes to working with influencers, one of the more difficult steps is just finding them. While you no doubt know of influencers you like and follow, they are unlikely to be the right fit or within your reach. So where are those who are? How Brands Can Use Conferences to Reach … [Read More...]

What Is the Best Platform for Reaching my Customers?

What Is the Best Platform for Reaching my Customers?

What is the best platform? It seems like every year, there are several new social media platforms emerging, and there is always a big push to make the most of them for the sake of your brand. Some of these platforms last—Pinterest, for example—while others end up fading out—such as Vine. If you are trying to manage the marketing of your brand all … [Read More...]

How to Work with Fashion Influencers

How to Work with Fashion Influencers

Wondering about how to work with fashion influencers? Influencer marketing has become big in pretty much all business niches. However, fashion certainly seems to be thriving on it more than most. Why is that? While there are no doubt many reasons, one of the biggest is that it allows customers to see people who share their interests, approaches, … [Read More...]