How to Execute on a Content Marketing Strategy

Are you wondering how to execute on a content marketing strategy?  Marketers are creating more content this year than ever before so it only makes sense to evaluate your content marketing strategy. Whether you’re brand new to content marketing or an old pro, it cannot hurt to take a look at your plan and update […]

July 6, 2018

marketing

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Why Hashtags Are a Key to Success

Do you agree that hashtags are a key to success? Does anyone really care about hashtags? For those of a certain age, hashtags are confusing at best and irritating at worst. But like it or not, they are here to stay. In fact, they are now considered key to successful online marketing—so Millennial or not, […]

July 5, 2018

marketing

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How to Incorporate Instagram Stories into your Strategy

Are you wondering about how to incorporate Instagram stories? As we all know by now, in modern marketing, authenticity and transparency are key. Of course, that only goes so far, right? You do not want to air your dirty laundry on your social media pages—especially as a brand. How to Incorporate Instagram Stories While this […]

July 2, 2018

Social Media

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Why Measuring KPI and ROI has Become More Important

Are you wondering about measuring KPI and ROI? What is the ultimate goal of your brand’s marketing efforts? Many would answer sales, but the truth is that it is more complicated than that. You can spend thousands of dollars on marketing, making hundreds of sales, and still end up in the red. So what is […]

June 29, 2018

marketing

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How Should You Leverage Technology for Your Brand Marketing

Wondering how to leverage technology? Marketing technology is a booming business. It seems that everyone is designing the next big app or program that is going to solve all your troubles, help you pull in a massive customer base, and make you millions of dollars. And more often than we care to admit, these solutions […]

June 27, 2018

Uncategorized

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Why You Should balance Macro and Micro Influencers

Macro influencer or micro influencer: that is the question. Except, as it ends up, the answer isn’t one over the other: it is to use both. Macro and micro influencers both play key roles in the marketing strategy of small- to medium-sized brands. The struggle for most companies, however, is figuring out how to properly […]

June 25, 2018

marketing

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Join the #ThatsMyPoint Twitter Party on Wednesday June 27th at 1 PM EST

For years, comics have been used as a way to express ideas using both words and images. Comics can include things like comic strips in the newspapers, cartoons, and comic books. For artists, comics can be a fun way to express thoughts and tell stories. For the past 52 years, Pentel, whether directly or indirectly, […]

June 22, 2018

Twitter Party

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How Transparency is Changing the Face of Marketing

When we think of advertising, we often think of Mad Men scenarios; teams putting their heads together to figure out which buttons to push and how in order to bring about a specific response. But the 60s are long gone, and the modern world of marketing doesn’t work the way it once did. Today, transparency […]

June 22, 2018

marketing

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Why is Domain Authority Important to a Brand?

Why is domain authority important? That is an excellent question to ask. Many people have never heard of the term, or if they have, their understanding of it is relatively vague. Domain authority is a term that refers to a search engine ranking score that indicates how well a website will rank in search results. […]

June 20, 2018

marketing

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How to Use Event Nights to Create Brand Awareness

Are you wondering how to create brand awareness? So much of marketing focuses on text and visuals, reaching the audience wherever they might be. But one of the most effective forms of marketing relies not on words and images but fostering an experience. With the right experience, customers will be able to share and interact […]

June 18, 2018

marketing

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